WESLEY GRUBBS, PITCH INTERACTIVE, MADISON

Wesley Grubbs is the founder of Pitch Interactive, a data visualization and interactive studio that focuses on new technologies to solve complex needs. With a mix of both creative talent and programming ability, Wesley and his team build visuals that are as fluid and artistic as they are statistically sound. Their designs engage and educate viewers in what would otherwise be daunting volumes of information.

Reflecting the philosophy that data visualization should be strongly connected to the lives and events from which it is derived, Wesley's designs are largely influenced by forms found in nature. Wesley dissects large datasets in search of meaningful and often hidden patterns that serve to determine the shape and form that best tells a story. His aim is for visual depictions that not only inform, but also bridge the divide between economics and creativity.

Pitch Interactive's visuals have been commissioned by major national and international publications including WIRED, SPIN, Fortune, GEO and Esquire magazines. His work was part of the Science Express train, a rolling science museum in Germany and China by the Max Planck Foundation and also a large interactive micro-tile wall inside the Wisconsin Institutes for Discovery. Wesley's body of work spans illustrations, physical installations, console game user interfaces, applications, websites and textiles. Among many accolades, Pitch Interactive was recently awarded the Sunlight Foundation's Design for America Award for their work with federal budget data.